If you’re a visual person, then you probably love Pinterest. It’s a great way to showcase your work and interests and an even better tool for marketers. Like everything else in digital marketing and social media, Pinterest continues to change, rolling out different features in order to help users and marketers alike. Therefore, it’s very important to keep up.
In the past, my activities on Pinterest have been limited to browsing and repinning others’ pins. I never bothered to upload any pins myself, however, given that I have some great photographs I want to share, I figured it is time to learn a little more about the visual social platform and how to optimize Pinterest for search.
The first thing I learned was to carefully categorize and tag my pins. Especially if you’re pinning a picture for a popular topic or place, it might get lost in the shuffle so being as specific as possible helps your pins pull up in searches.
As noted in the article, Pinterest does take some time to index tagged pins; in my case, it took me about a week before I could search the pins I pinned on Pinterest.
Using keywords in the name of the picture or file you’re pinning also help with searchability as well as the number of times the image has been repinned by others. In the latter instance, it works similarly to search methodologies on the web; the more useful your pins are based on a specific keyword search, then the more likely it will continue to show up for that search.
Some additional Pinterest tips are shared by Vincent Ng in this article on making pins more searchable.
I’ll continue to explore Pinterest and share any new features or usability experiences.
Are you active on Pinterest? What are some useful tips you’ve tried to make your pins more searchable?